This was an opportunity to develop a marketing campaign from concept. The brief was to create a campaign to support LateRooms’ positioning as the provider of hotel rooms for events and occasions.

Several concept boards were developed by myself and a small in-house team. The ‘Make it Happen’ concept was rolled out across marketing emails, promotion pages and banner ads, examples are included below. Designs were also developed for outdoor and print advertising.

Sourcing photography that showed people ‘in the moment’ was key to making this concept work well. The ‘Make it Happen’ campaign gave the creative being used by LateRooms the focus that it lacked at that time and gave a fresh, new feel to marketing communications.