The challenge was to create a new late deals html email to be sent mid-week to encourage hotel bookings for the weekend.

Sourcing the right imagery was key to making the email successful, it had to be beautiful but achieve able so that it makes the viewer wish they were there and realise it is a possibility for the upcoming weekend. The email is destination based rather than specific hotels so that it has a wider appeal. Keeping copy to a minimum allows the focus to be on the imagery and ensures the email’s fluid design has impact on desktop, tablet and mobile. The email was a success and the design has been used by LateRooms every week for many months. The beauty of the design is that is always looks fresh as different imagery is sourced for each edition but it is always visually stunning, achievable and relevant to the time of year and what is happening that weekend. I also created a landing page to link to from the email.

Here are a few examples of the email and how it looks on desktop and mobile: